Sharing my thoughs and opinions about anything and everything
Remembering My Dad

The Obituary of Daniel Harley, Sr.

My Father passed away on the morning of November 14th, 2014. This is his obituary.

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What You Can Do With E-Mail That You Cannot Do With Your Business Stationery

Addition and removal instructions at the end of this message

THE ELECTRONIC NEWSLETTER ABOUT ELECTRONIC NEWSLETTERS

March 28, 2007

By Dan Harley, Jr. – danharley@primeconcepts.net

Hello to another week of stimulating information about e-mail marketing. I’m a little late with this edition due to a power outage from the nasty storm that went through Southern California yesterday. My main computer took yesterday’s activity a little hard, and decided to take a break from working for a few hours. It’s back online thanks to a few cuss words and a claw hammer that I threatened to use if it didn’t start up again.

My subscription list for this newsletter continues to grow. For those of you reading my newsletter for the first time, I would like to direct your attention to the next article about why you’re receiving this newsletter and why I’m publishing it. I also continue to receive a steady flow of questions, which I’ll answer in the Q&A segment of this newsletter.

If you’re into cigars, socializing or simply don’t have much to do on a Thursday night, then you might be interested in another newsletter I publish for the Victor Valley Cigar Club. The Cigar Club is a group of friends who get together regularly to smoke cigars or drink or “B.S.”. Reply back if you’re interested in being on that mailing list.

This week, I’m going to discuss what you can do with e-mail that you cannot do with your snail mail correspondence and how to capitalize on this to market your business. If you are confused about today’s topic of discussion, it might be due to missing information from my previous articles. All of my previous newsletters can be on my blog at:

http://primeconcepts.blogspot.com/

I have a lot to cover, so let’s get started!

IS THIS YOUR FIRST TIME READING THIS NEWSLETTER?

First of all, I want to thank you for spending the time to read my newsletter, and I’m sure you will appreciate receiving my newsletter every week from now on. You have been included on a very private mailing list to receive this newsletter. I know you and everyone else on this mailing list personally, and manually managed to assure it remains private and will not be used for any other purpose.

I’m publishing this newsletter to teach my clients, friends and associates on how to capitalize on e-mail marketing for their business. E-mail marketing is an extremely powerful way to advertise and market your business that costs little or nothing to do. Unfortunately, spamming has created a lot of negativity on this form of marketing as well as a lot of misinformation about e-mail marketing. Most won’t do e-mail marketing despite the fact that of literally throwing away business. I’m hoping to correct that with you and the rest of my readers by publishing this weekly newsletter.

I provide common sense e-mail marketing strategies each week that my readers will be able to implement into their daily business operations right away. I’m also proving that e-mail marketing works by building on my own business success through this same newsletter. I reveal EVERYTHING of how I am doing this so you can do the same for yourself. Best of all, this information is FREE! I will teach you what I have learned from the many years of taking courses and seminars to hone my own skills as an Internet consultant and doing this for myself. Learning what I know will cost you is about ten minutes of your time to read my newsletter each week and then implementing the information that I’ve given you.

Thanks again for being one of my readers for my special newsletter!

Dan Harley, Jr.

GET A WEB SITE UP IN LESS THAN TWO DAYS!

For more information, contact me at: danharley@primeconcepts.net

Or call 760-247-4814

FREQUENTLY ASKED QUESTIONS

Answering questions in a newsletter is an excellent way to provide very informative content to your newsletter readers. I encourage all of you to send me your questions, and I will gladly answer them in my future newsletters. Thanks to your input, this Q & A segment is a permanent fixture to this newsletter.

Q: What do you use to manage your mailing lists?

A: The subscription lists for my other newsletters are managed on an e-mail server configured to handle subscription lists. I’m in the process of upgrading this service to handle much larger subscription lists as well as volume, because I’m planning to offer this as a service to my clients who also have large subscription lists that require sophisticated management. However, the mailing list for this newsletter IS NOT on my e-mail server.

This mailing list is managed through Microsoft Outlook on my main computer, and this is done on purpose for a few reasons. I want to use the same tools that you could be using to manage your own mailing lists on your own computer. I’m also better able to manage details of the mailing list through Outlook than from the e-mail server.

Q: What is a blog?

A: This was a question in reference to my own blog for this newsletter. A blog is like an online journal. Use of blogs goes back before the Internet was established, and had been called “Web Logs” instead of blog. Modern use of blogs expands well beyond just being an online diary. Also, creating and managing blogs have become very easy to do now. Many blogs have become extremely popular, which has drawn more interest to blogs.

Blogger.com (http://blogger.com) is arguably the most popular place for blogs, and I have two of my own blogs there, which are:

PrimeConcepts Newsletters

http://primeconcepts.blogspot.com/

Dan Harley’s Ventures in Vietnam

http://danharley.blogspot.com/

Setting up and managing the blogs are free and very easy to do. I’ll cover blogs in more detail through a future article.

Q: How do you get to be good at the Internet?

A: The simple answer is to keep surfing the Internet. The more you use the Internet, the better you will get. There is a more detailed answer when it comes to conduction business in the Internet.

There is a marketing theory called “Infinity Marketing.” This theory basically states that any product or service will find a consumer if it is presented to an infinite number of potential customers. The Internet is the first business tool that could allow a business to reach an infinite number of potential customers around the world with lower costs compared to other forms of marketing. E-mail is by far the most used service on the Internet, which is one of the reasons why I’m publishing this newsletter for you.

Q: What can’t my wife come to America after I married her?

A: For the new readers, I regularly receive personal questions, which should indicate how close the readers on this mailing list are to me.

Marrying my wife is not an instant ticket for her or anyone else to come to America. We are in the middle of processing my wife’s K-3 visa, which usually takes a year to complete. We’re doing everything we can to speed up the process, and we’ve already been successful in shaving off a few months. Our original date for her to come to America was November 2007. Now, it looks like she will be here by no later than August 2007 or even as early as May 2007.

DOES YOUR WEB SITE SUCK?

DO YOU EVEN HAVE A WEB SITE?

I can fix that problem for you!

Contact me at: danharley@primeconcepts.net

Or call: 760-247-4814

WHAT YOU CAN DO WITH E-MAIL THAT YOU CANNOT DO WITH YOUR BUSINESS STATIONERY

By Dan Harley, Jr.

The Internet has changed the way we can do business in more ways that most anyone can imagine. However, we tend to get stuck into doing business as it has been conducted before the Internet. I had taken a business writing class in college that taught me the proper way to write business letters, memos, etc, which I had implemented in my business communications ever since. You have probably followed a similar path in your own business communications, and there is absolutely nothing wrong with that. The difference now compared to what I was taught in college is the Internet and e-mail.

It has been ingrained in our heads to keep business communications brief and to the point, because we have been impressed for years of what is proper and professional. We are taught to communicate on paper, and the paper itself limits what are able to communicate. Your business stationery doesn’t allow for much more than two or three paragraphs of information after the letterhead, address, signature and other miscellaneous items are added. We are literally communicating within a box, which is the shape of your stationery if you haven’t notice. What you need to realize is e-mail doesn’t have a box to limit itself. In other words, it’s you should “think outside of the box” with your business e-communications.

This newsletter is a perfect example of breaking traditional business communications barriers. This newsletter would be six to seven pages if printed out. The information I’ve provided here could never fit on one piece of stationery. There are no such restrictions in e-mail. I have devised a strategy that capitalizes on this freedom, and the foundation of this strategy can work with anyone.

I have compiled dozens of form letters using a word processor and I’m constantly updating them. These form letters range from a brief introduction of my company and services to incredible amounts of information on products and services that I offer. I use these form letters to respond to just about any situation I encounter.

Some of you may already have a library of form letters for your business. If you don’t, then you should start building your form letter library right away. Whether you have a form letter library or not, you should look at your form letters from a perspective outside of the box, because your e-mail is no limited to eleven inches of paper.

You should at least have a form letter describing your business or service. You could add as much information as you need to support your business since you aren’t limited to space. A very good idea is to include some testimonials from your customers. Once you have this form letter ready, you can cut-and-paste it into e-mail in a matter of seconds. Imagine the reaction of your new prospects when receiving such e-mail compared to not receiving anything at all from you.

As an example of how far you can go with form letters, I’ve included one of my form letters concerning Apptomix towards the end of this newsletter. You will notice that it is very detailed with lots of information in it, and I’m constantly adding to it. I usually delete most of the content down to what I believe would interest the prospect before I send the e-mail to them. This way, it takes me about two minutes to provide the quality information that I want my prospect to have instead of three to four hours in creating it from scratch. This format and strategy is far from the traditional sales letter format that I was taught in college business communication class, but it is extremely effective.

I’m sure that I will be receiving a lot of questions on this subject, and I’m looking forward to hearing from you. Next week, I will discuss a very effective e-marketing strategy where you don’t even have to describe anything about your business or services. Keep those e-mails coming, and I will talk to you next week!

OPPORTUNITY OF THE WEEK!

If you read anything in this newsletter, you will want to read this segment. I will have an offer of some kind published here weekly. It could be discounts on my services. It could be coupons for free dinners. It could be opportunities to earn cold hard cash.

This week’s opportunity is a FREE INVITATION…

I will continue this opportunity for one more week because it has been very successful.

For those of you who live in the High Desert, you may have heard about the Victor Valley Cigar Club. The Cigar Club is an opportunity for many of my friends to get together. I invite you to join the cigar club mailing list and join in our debaucheries.

To join, all you have to do is reply back to this e-mail with JOIN CIGAR CLUB in the subject line. I will add you to the mailing list, and let you know when our next cigar social will be.

FORM LETTER EXAMPLE

A SMALL BUSINESS WEB SITE THAT CAN

MAKE YOU MONEY!!!

I am Dan Harley, Jr. and I want to tell you about an incredible product, which I know you’ll find to be a tremendous benefit to your business. The product is called Apptomix, and it could increase your business in ways that you would never imagine. It could increase your credibility. It could cut your advertising costs. It could create new streams of income. It could solve problems for your business. It could generate more return customers. It could make you lots of money!!! Let me explain why I think Apptomix is the best thing to happen on the Internet for small businesses.

I’ve worked with many businesses in making them successful on the Internet. I’ve done this for a long time, and I’m very good at what I do. Many of my clients make a lot of money because of my efforts, and I want you to be successful ion the Internet too. Before I tell you how to be successful and make a lot of money from the Internet, let me tell you a cold hard fact about small businesses and the Internet.

MOST SMALL BUSINESS WEB SITES FAIL…

I’ll be honest to tell you that I have had my share of failures, and almost all my failures had been with small business clients. I’ve analyzed the failures over the years to find out what goes wrong. It comes down to falling short of enough resources to succeed online.

Money is not the problem, but usually ends up as the reason why many small businesses abandon their Web sites and others don’t go forward to build one in the first place. I’ll be honest to tell you that it could cost a lot of money to build and maintain a successful customized Web site. However, my successful clients don’t mind spending the money on their Web site because they’re making a whole lot more from it. Like I said, money is not really the problem. The problems lie between where my new clients start at and where my successful clients are now.

A common issue with many of my small business clients is thinking that just having a Web site will make them successful on the Internet. Yes, a Web site is an important part of what will make you successful online, but not just any Web site will make you successful. You need a Web site that will extend your already successful business strategy.

You know your business better than anyone. You know what will make you money and what will be a waste of time. You know that spending money on a Web site just for the sake of having a Web site is an expense of time and money that you could use for things that will actually make you money. If you’re going to have a Web site then it must provide a positive benefit to your business. In other words, your Web site needs to be a tool for your business.

SMALL BUSINESSES NEED THEIR WEB SITE TO BE
A POWERFUL BUSINESS TOOL…

A small business Web site need to have lots of features, functions and flexibility that will allow you the ability to discover what will work for you. You need the capability of easily modifying and maintaining the Web site, and preferably to do it yourself. You need promotion tools to help you find new customers and keep in touch with existing ones. You need something that will help you reap the rewards that only the Internet has to offer. The downside of all this is translating what you know will be successful into a successful Web site.

The big problem is taking what you know and having a Web developer create a Web site that will generate success. Just like your business, it will take some time and creativity to develop a Web site that will be successful. This usually translates to spending a lot of money before you find the right formula. More often than not, the resources of a small business fall short of obtaining online success. Frustration, anguish and failure from all this is usually blamed on the Web developer (I know this very well) and any further thoughts of going online will seem ridiculous. This creates another problem.

Would you take a customer knowing that they will be mad at you in a couple months? You wouldn’t if you had a choice. That’s why good Web development companies will steer away from small businesses and especially start-ups. They don’t want to deal with the headaches of failure when their customer’s Web site doesn’t meet expectations. This leaves small business owners with fewer choices for good Web development service. Quite often, friends or family members with some technical skills try to fill the need, but eventually find out that developing a successful Web site is much more difficult that it appears. This leads to more failure and pretty much kills any ideas of taking a business online.

Why I know all of this is because most all of my small business clients have had similar experiences. They all have great ideas about expanding their businesses online, but don’t have the right or enough resources to turn those ideas into something successful. That is why Apptomix was created.

The Solution: Apptomix!!!

Apptomix is a Web solution that is designed to fit the needs of a small business and helping them to succeed online. The years of developing Apptomix is focused on giving small business the tools they need to get online successfully. We’ve built in numerous features and functions into Apptomix to create a very powerful business tool. Apptomix will do much more for you than just a Web site can, because it is much more than just a Web site.

You can modify your Web site on your own without knowing HTML or other technical Web development skills. You can add and remove pages and function on your own. Do you want to sell products or services online? Apptomix comes standard with an electronic shopping cart system that you can activate, deactivate or configure into being a product catalog with just a few mouse clicks. Your customers can contact you through your cell phone with our special SMS text messaging system. You can keep in touch with your customers through electronic newsletters and electronic greeting cards. You can do all this and much more!

Apptomix is completely self-contained and requires no special software. Even the E-mail service is Web based. All you need is access to a computer that is connected to the Internet. You can literally operate and maintain Apptomix from anywhere in the world!

The best feature of Apptomix is our customer support, which starts with our Marketing Partner who had contacted you. They are business professionals just like you who were carefully selected for their integrity and desire to help their customers succeed online. They are supported by our staff, which also has the same objective of helping you succeed. We do not want to just sell you a Web site. We want to help you succeed.

What can Apptomix do for your business?

Get you online very fast…

There is no need to wait weeks or months to launch your Web site, as typical for custom Web projects. Apptomix is pre-developed with all the features and functions built-in. We can activate your Apptomix Web site usually within 48 hours. All you need to do is add content.

Give you the tools you need to make your Web site work for your business…

Apptomix is packed with features, such as shopping cart, events calendar, appointment booking and photo gallery, which can benefit your business right away. You don’t pay extra for these features and you don’t have to wait for them to be developed. The site administrator allows you to modify and maintain your Apptomix Web site, giving YOU control over how you make your Web site work for you.

You can try different online business strategies…

We’ve spent a lot of time and effort in making Apptomix easy to use yet powerful enough to be an effective online business tool. You can easily activate or deactivate Web pages and online functions, allowing you to see what Internet tools will work for your business without spending a dime in development costs.

Start selling online…

You can start selling items online right away by adding products to your online store that comes standard with all Apptomix Web solutions. The electronic shopping cart was designed to be easy to use yet robust enough to handle many complex online purchasing transactions.

Interact with your customers…

Apptomix can let your customers know more about your business with little or no cost. You can post special events, such as demonstrations and seminars, on your events calendar. You can send electronic newsletters to your customers notifying them of specials and new products or services.

Give you online marketing tools…

Apptomix has tools to help you attract new customers or draw existing customers back to do more business with you. This brings me to ask a very important question….

Do more for less…

The features and function contained in Apptomix could cost several thousand dollars if developed independently into a custom Web site. We skillfully packed numerous features into a single package and offer it at a much more reasonable price.

Give you the support you need to succeed online…

Our Marketing Partners and staff are there to help you succeed. We can give you the expert advice you need because we’ve already worked with numerous small businesses wanting to take their business online.

Your online success is going to come from taking your proven business strategy and using the Internet as a tool to improve on it. Apptomix is the online business tool you will need to be successful and make more money for your business. We want to show you how to use Apptomix in doing so.

Frequently Asked Questions

How long does it take to create an Apptomix Web site?

An Apptomix Web site can be activated within a couple business days. If you already have a domain name, it usually takes a couple days or more to transfer it. If you don’t have a domain name our staff will help you obtain one and assign it to work with Apptomix. You need provide content for your Apptomix Web site and you can start deploying it as soon as your account is activated and even your domain name is activated.

Can I maintain an Apptomix Web site myself?

Yes! Apptomix was designed to let small business owners maintain their Apptomix Web site themselves and without the need of technical skills to do so.

I’m on a tight budget. Do you have payment options?

We have payment options that will allow you to get online with Apptomix even with a modest budget.

I’m too busy to put time into a Web site. Do you have services that can help me?

Apptomix and our Marketing Partners can provide support services as an option if you are unable to find the time or resources to do it yourself.

Can I add to an Apptomix Web site?

Yes! Apptomix is packed with all kinds of features that you may not have to add to it at all. There are times when Apptomix users require special functions, which can be provided through a workaround within the capabilities of Apptomix or adding to Apptomix as a custom feature.

Do I need a special computer, software of Internet access for Apptomix?

No. Maintaining Apptomix is done completely online. Even the e-mail is Web based. All you need is access to a computer that is connected to the Internet.

Do you want to know how to draw customers back

to your business WITHOUT spending a dime?

Did you know that a return visitor to your Web site would six to ten times more likely conduct business with you than a first time visitor? Apptomix has the tools to make that happen.

Some of the unique features of Apptomix are the built-in promotion tools. I can’t tell you what these tools are without revealing trade secrets that are waiting for patent approval. I will tell you that the tools allow you to market to your existing customers and Web site visitors without spending a dime on television ads, yellow page ads, newspaper ads, radio commercials, printing, envelopes, business cards or even on a single stamp

Apptomix could bring you more business than any Web site can. Let us show you how!

Want to know more?

I would love to give you a thorough explanation of Apptomix and a demonstration of it’s capabilities. I work primarily with business clients, and can make it very convenient for you by setting appointments after hours and/or setup a conference call meeting. Let me know when is the best time to contact you by replying back or contacting me through the following information:

Dan Harley, Jr.

E-mail: dharley@apptomix.com

Phone: 760-247-4814 Ext. 4

I’m looking forward to talking with you, and I wish you good fortune in your business…

Regards;

Dan Harley, Jr.

Apptomix – Empowering Small Business

dharley@apptomix.comhttp://apptomix.com

Apple Valley, California Office

ph: 760-247-4814 Ext. 2 – fx: 760-247-1387

“Technology to help grow your business”

Get an Apptomix Web site for FREE!!!

Contact me to find out

ADDITION AND REMOVAL INSTRUCTION

This is a private mailing list and will never be used outside of our organization.

If you desire not to be on this mailing list, reply with REMOVE in the subject line and you will be removed promptly. If you continue to receive this newsletter, contact Dan Harley (danharley@primeconcepts.net) to be removed manually.

To be added to this mailing list, send an e-mail to danharley@primeconcepts.net with ADD TO MAILING LIST in the subject line.

END

Proper e-mail etiquette and how to use it to promote your business

THE ELECTRONIC NEWSLETTER ABOUT ELECTRONIC NEWSLETTERS

March 20, 2007

by Dan Harley, Jr. – danharley@primeconcepts.net

I want to thank those of you who had referred me business and/or subscribers since I started this newsletter publication. It is very much appreciated and I’m also very happy to see this e-newsletter start to become successful so quickly.

We have quite a few new readers from the referred subscribers, new clients and some friends that I had forgotten to add to the original list. I want to give you new readers a warm welcome and tell you what to expect from this publication.

This is a newsletter on how to make your own electronic newsletter. More accurately, it’s about how to utilize e-mail marketing to benefit your business. This newsletter is sent to a very small and private mailing list. This publication has already generated a few good business referrals from my readers in less than a month, and it cost me nothing but my time. I want to show you how to do this yourself.

The information I want to give to you is not about spamming, but completely the opposite. What I will show you could generate more business for you with less (or no) money than virtually any advertisement or marketing strategy you can think of. I publish this newsletter each week with tips and information on how to do this, and try to keep the reading to about 10 minutes. Best of all, it’s free! All you need to do is take about 10 minutes of you time to read it at your leisure.

It would be a good idea to review the previous newsletters so you better understand what I will cover today. You can review the previous newsletters on my blog site at:

http://primeconcepts.blogspot.com/

I received a number of questions that I will answer in the next segment and then I will temporarily veer from my original plan of talking about key elements in an e-newsletter. Thanks to your input, the Q & A segment of my newsletters will be a permanent fixture to this and future newsletter. I too am learning something from my own newsletter, and your responses are how I am learning. So keep writing back with your questions and comments.

This week, I’m going to discuss about proper e-mail etiquette and how to capitalize on it to market your business. This is something that I’m astounded at some of you who are very professional and successful business people do not do this as a staple in your correspondence.

Let’s get started!

GET A WEB SITE UP IN LESS THAN TWO DAYS!

For more information, contact me at: danharley@primeconcepts.net

or call 760-247-4814

FREQUENTLY ASKED QUESTIONS

By Dan Harley, Jr. – danharley@primeconcepts.net

Answering questions in a newsletter is an excellent way to provide very informative content to your newsletter readers. I encourage all of you to send me your questions, and I will gladly answer them in my future newsletters. Thanks to your input, this Q & A segment is a permanent fixture to this newsletter.

Q: What’s with the advertisement in your newsletter?

A: As I mentioned in last week’s Q&A, most everything that I’m doing in this newsletter is intentional. I placed the advertisement in key areas of this newsletter as an example of how you could do this yourself. The advertisement itself is carefully designed to be deceivingly simple. A big catchy headline followed by contact information. Even the center justification was planned, because it draws the reader’s eyes to the advertisement from the regular content.

The intention of the advertisements was not to sell you on my services, but to demonstrate how to do this in your own newsletter. I have received a few business referrals from my newsletter, so perhaps they’re working better than I intended.

Q: What makes your (e-marketing) technique better than spamming?

A: Putting it bluntly, spamming doesn’t work if you are intending to operate a legitimate business. The only way spamming works is if you send to literally millions of e-mail addresses and you intend to rip off those who respond. There will be one sucker out there that will respond to anything if you send enough e-mails to find him or her.

Perhaps the most popular spammer is the guy who is selling prescription drugs online. The guy actually sells NOTHING! He has a fake Web site that is used to collect credit card information from those who are naive enough to fall for it. He drains the credit cards, gets booted from the hosting service and shows up on another hosting service, which he pays by using credit card information that he had previously stolen. People like that make it very difficult for others who attempt to use e-mail marketing for legitimate purposes.

My technique utilizes common sense strategies developed even before Al Gore invented the Internet. Collecting contact information from a customer is a timeless function of any businessperson. Simply speaking, I take such strategies and add the Internet to make it easier, better and cheaper to do business. Most important, my strategy works.

Q: How long have you been working on Web sites?

A: I’ve been working on Web sites and in the Internet industry for about ten years now, which is a very long time for this industry. My computer background goes back much further than that.

I grew up around computers more or less like kids do today. My Dad was head of the electronics department at Victor Valley College and was “Dr. Dan the TV Man” for those of you who have been in the Victor Valley long enough to remember Harley’s Electronics. That in mind, I’ve been around electronics and computers all of my life.

My first computer was an Apple II serial #528, which was literally one of the first personal computer ever made. I still have the computer and it still works. I used to play games on it until I got bored and decided to tweak a stock market game so my stock prices would increase faster. I was only eight years old at the time, but I was hooked on computer programming from that moment on.

Q: Do I really need to have an e-newsletter to promote my business by e-mail?

A: Absolutely not, and this is why I’m changing course slightly on my articles to talk about e-marketing strategies other than an electronic newsletter publication. The reader who brought up this question had some very good points about why an e-newsletter may not work for his business. I still believe an e-newsletter would be good for him, but I also believe other e-marketing strategies would work even better.

Q: What is my wife doing in Vietnam right now?

A: I really appreciate the questions about my wife, and please continue to send me more. My new wife is my favorite subject in the world to talk about.

Currently, my wife is in Hanoi and staying at her parent’s house. She is waiting for my uncle to arrive from the U.S. with a box of cosmetics that my Mother had collected for her. Those Max Factor and Revlon cosmetics that you ladies may use regularly are worth more than their weight in gold in Vietnam. My wife has figured a way to make some very good money by selling the $3 cosmetics from here for $20 or more over there. My wife is also boning up on eBay and is securing suppliers for items she intends to sell through eBay.

The secret is now out… I didn’t marry my wife just for her looks… She’s going to make a mint the when I get her over here.

DOES YOUR WEB SITE SUCK?

DO YOU EVEN HAVE A WEB SITE?

I can fix that problem for you!

Contact me at: danharley@primeconcepts.net

or call: 760-247-4814

PROPER E-MAIL ETIQUETTE AND HOW TO USE IT TO PROMOTE YOUR BUSINESS

By Dan Harley, Jr.

Thanks to a reader, I’m going to break my lessons down to something you can use right away instead of rocketing into launching your first e-newsletter that you may not do for a couple months and could require several more articles to build your knowledge to do so.

All of you have received regular e-mail correspondence from me. Find my latest one and see how I end it. You should see something like the following:

Dan Harley, Jr.
PrimeConcepts for Internet Solutions
http://primeconcepts.net
danharley@primeconcepts.net
ph: 760.247.4814 fx: 760.247.1387

This is called an electronic signature. Now, look at your own e-mail correspondence. Do you have an electronic signature at the bottom of your e-mail? Most of you do, but some of you don’t. Those of you that don’t are wasting a great opportunity to promote your business and your Web site. Those of you that do will receive an A for the day.

There are several good reasons why you should use an electronic signature for all of your business e-mails. In my opinion, the two most important reasons is professionalism and credibility. Other important reasons is to provide all of your contact information to you recipients in case they need to get a hold of you, which is especially important if you are in a sales related profession. There is a marketing related reason for electronic signatures that even I forget to capitalize on. To understand this, I need to breakdown the elements of an electronic signature.

Electronic signatures should be in a format similar to the following:

Your Name

Position

Company

Web site address

E-mail address

Phone Numbers

Company slogan or advertisement plug

Note that my electronic signature is missing the last element, and I should know better. My electronic signature should look more like the following:

Dan Harley, Jr.
PrimeConcepts for Internet Solutions
http://primeconcepts.net
danharley@primeconcepts.net
ph: 760.247.4814 fx: 760.247.1387

“Our success is YOUR online success…”

Or perhaps something like the following:

Dan Harley, Jr.
PrimeConcepts for Internet Solutions
http://primeconcepts.net
danharley@primeconcepts.net
ph: 760.247.4814 fx: 760.247.1387

Get your business Web site running in less than two business days!
Contact me to find out more.

Why? It’s because I have an opportunity to capitalize on free advertisement. An E-mail that you send with an electronic signature can promote your business and your Web site. Adding That one extra line at the bottom of your signature is probably meaningless to most who read your e-mails, but it could create a new business opportunity that cost nothing to you. On the other hand, you won’t find that business opportunity if you don’t have an electronic signature if you don’t use one.

Using an electronic signature will go a long way for promoting your company and establishing your credibility compared to not using one at all. Being creative with your electronic signature by can go even further.

Next week, I will discuss how to use form letters for e-mails and the advantages of using e-mail over regular mail. Keep those questions coming, and I will talk to you next week!

OPPORTUNITY OF THE WEEK!

If you read anything in this newsletter, you will want to read this segment. I will have an offer of some kind published here weekly. It could be discounts on my services. It could be coupons for free dinners. It could be opportunities to earn cold hard cash.

This week’s opportunity is FREE SERVICE…

I will continue this opportunity for one more week because it has been very successful.

My PrimeSubmission service can submit a Web site to over 90,000 locations throughout the Internet. Major search engines, industry specific search engines, foreign search engines and others are included in the submission. Some of my clients use this service as their only means of promoting their Web site and generate thousands of visitors from it. There’s no guarantee that results will be the same for your Web site, but it certainly couldn’t hurt to try.

There are two opportunities:

Refer a Subscriber

Each person you refer as a subscriber to my mailing list will earn you one (1) free PrimeSubmission session. There is no limit to how many you refer. The subscriber will be contacted to verify the desire to be on the mailing list.

Business Referrals

If you know a business in need of a Web site, I will give you six months of PrimeSubmission services (one submission/month) for free. There is no limit to how many you refer. The business referral will need to be interested enough to start their project by April 1st.

NOTE: Both opportunities expire on March 27th, 2007. Any referrals will be honored until midnight of that day. Contact me if you need more details and simply reply to this e-mail with your subscriber or business referral information.

ADDITION AND REMOVAL INSTRUCTION

This is a private mailing list and will never be used outside of our organization.

If you desire not to be on this mailing list, reply with REMOVE in the subject line and you will be removed promptly.

If you continue to receive this newsletter, contact Dan Harley (danharley@primeconcepts.net) to be removed manually. .

END

AN INNOVATIVE WAY TO BUILD A SUBSCRIPTION LIST


Subscriber addition and removal instructions at the end of this message


THE ELECTRONIC NEWSLETTER ABOUT ELECTRONIC NEWSLETTERS

March 13, 2007

by Dan Harley, Jr. – danharley@primeconcepts.net

Hello to another week of stimulating information about e-marketing!

There are a few new subscribers to this newsletter, and I want to give you a warm welcome. This is a newsletter on how to make your own electronic newsletter, and I’m happy that you’ve signed up. I started this newsletter just three weeks ago, so you haven’t missed much. However, you will want to catch up in the information that I’ve already presented so you have a better idea about what I’m talking about.

I’ve created a blog where I have posted my previous newsletters for everyone to review when needed. The blog is located at:

http://primeconcepts.blogspot.com/

I will show everyone how to use blogs to your business advantage in a few weeks, and I will tell you this much for now. This is yet another excellent Internet marketing tool that is free.

This week I will tell you how to convert the mailing list that you, hopefully, created last week into a newsletter subscription list and how to continue building on that list without spamming. First, I have received several questions that I would like to answer this week so everyone will be well informed.

Let’s get started!


SEARCH ENGINE PROMOTION THAT WORKS!!!

Drive traffic to your Web site looking to do business with you.

For more information, contact me at: danharley@primeconcepts.net


INSPIRING ANSWERS TO INSPIRING QUESTIONS

By Dan Harley, Jr. – danharley@primeconcepts.net

Answering questions in a newsletter is an excellent way to provide very informative content to your newsletter readers. I encourage all of you to send me your questions, and I will gladly answer them in my future newsletters.

Q: What are Apptomix and MenuPromote?

A: Apptomix and MenuPromote are Web site solutions that I represent as the business development manager and sell directly from time to time. Apptomix has been developed for over seven years to fulfill the needs of small businesses going online for the first time or wanting to transition from a failed Web site. It is packed with a lot of features that makes it much easier for those who have never been online before to get online, grow and then succeed.

MenuPromote is a spin-off of Apptomix that is designed for restaurants and food service companies. The e-commerce system is designed to sell food and the e-marketing features are designed to better serve restaurant marketing strategies.

About half of the readers here are my Apptomix or MenuPromote clients.

Q: How come your newsletter is just text?

A: Most everything that I’m doing with this newsletter is intentional including using plain text formatting. This is to demonstrate that publishing an electronic newsletter does not require elaborate graphics templates or advanced technical knowledge. Also, using a text only format assures that all of my readers will be able to read my newsletter no matter what kind of computer or Internet access they have.

Q: How long does it take to create your newsletter?

A: I had published as many as six newsletters at one time, and they usually require less than an hour of my time to publish weekly. My other newsletters have HTML formatted templates, which the template takes much more than an hour to create. Once the template is created, it’s just a matter of copy and paste articles into it and pressing the send button. The template is reused indefinitely until I figure it’s time to update it.

Q: Do I need a Web site to have an electronic newsletter?

A: No you don’t need a Web site. Apptomix and MenuPromote have a built in e-newsletter publishing tool and a built in e-greeting tool, which could confuse those of you who don’t have either of the Web site solutions. You will have to be a little more technically inclined to publish e-newsletters if you don’t have Apptomix or MenuPromote, but it’s not that difficult. I’m doing this newsletter to teach you how to do this anyway, so let me know if you need more help.

Q: When will you wife come to America?

A: This was the most asked question, and this should tell you how careful I was in choosing who will be on this mailing list. You all are friends and know or at least know to ask about this part of my personal life.

The answer is as early as May or as late as August of this year. The Los Angeles immigration office approved my wife’s visa about a month ago. I’m in the process of collecting the paperwork for the second phase, while my wife is currently in Tuyen Quan (her hometown in North Vietnam) collecting the necessary paperwork for her interview at the U.S. consulate. Everything is flowing much faster that expected, which is a break that my wife and I earned a few times over.


IS YOUR WEB SITE DOING NOTHING?

Have a Web promotion strategy that drives business to your Web site!

For more information, contact me at: danharley@primeconcepts.net


AN INNOVATIVE WAY TO BUILD A SUBSCRIPTION LIST

By Dan Harley, Jr.

Last week I showed you how to develop an excellent mailing list of your best customers. Now I need to tell you to handle that list like it is gold. Manage it very carefully and treat it as if everyone on the list is a VIP. If you deem it necessary, send your correspondence to that list individually and not as a group. Sending e-greetings individually as I shown you last week is a good example of how to use that list. You may expand that list, but make sure it is no bigger than you can manage with the utmost care. By the way, you are on my “golden list” as I call it, which is why you’re receiving these newsletters.

The newsletter mailing list will be a different list from your golden list that will be just as important to properly manage, but not necessarily as if it was gold. With persistent effort and a little luck, your newsletter mailing will grow to be enormous and you will use automated services to manage it. It could take a while before you build up a respectable number of subscribers, so be patient and try not to be discouraged. Actually, it could be fun to build a subscriber list with a method I devised.

First of all, if you have a Web site then make sure you have provisions for people to subscribe to a mailing list. Apptomix and MenuPromote clients that feature is built in. That is the start of a pipeline of free advertisement and promotion for your business. Don’t be in despair if you don’t have a Web site, because my method doesn’t require one.

We all collect business cards from our customers and prospects. Instead of saying thanks for the business card and immediately pocketing it, you should review the card to make sure it has an e-mail address on it. If there isn’t one, then ask for it. If there is one, then ask if the e-mail address is correct. Now, we get to a delicate part.

Once you verified the e-mail address, ask the person if he wouldn’t mind being on your private mailing list to keep them informed on issues related to your business. Your approach might initially fail miserably until you’ve found the right thing to say that will convince people to say yes. However, you will probably find more people saying yes by just asking. When they agree to be on your mailing list, write ADD TO MAILING LIST in big letters on the back of their card so you will remember when you update your electronic address book. A similar method works with phone contacts too. Always remember to ask for an E-mail address when obtaining contact information over the phone, and always ask to be on your private mailing list. .

I want to emphasize the term “PRIVATE.” Your mailing lists are private because you will never share your mailing list with anyone. Not even with your own Mother. Always keep that in mind, and always describe your mailing lists as private when asking to be subscribed to it.

This method of obtaining subscribers may seem like a lot of work, but is actually not. You’re simply adding a few more steps in how you collect contact information. It is also very effective. You could realize 70%-80% positive success by just asking for people to be on your PRIVATE mailing list. By comparison, Web sites usually see close to a thousand visitors before receiving just one subscriber.

Those of you who are concerned about spamming issues don’t need to worry. If you asked a person to be on your private mailing list and they agree, that is just as good as if they subscribed from your Web site. There is another part that assures you are spam compliant, which will be covered later.

An important note before I close this article. DO NOT USE YOUR SUBSCRIBER LIST YET. Just work on building up your subscriber list and wait till next week for more information when I will cover some key elements you will need in your e-newsletters and even your regular e-mails.

Talk to you later!


OPPORTUNITY OF THE WEEK!

If you read anything in this newsletter, you will want to read this segment. I will have an offer of some kind published here weekly. It could be discounts on my services. It could be coupons for free dinners. It could be opportunities to earn cold hard cash.

This week’s opportunity is FREE SERVICE…

Last week’s opportunity was so well received that I’m going to offer it again this week.

My PrimeSubmission service can submit a Web site to over 90,000 locations throughout the Internet. Major search engines, industry specific search engines, foreign search engines and others are included in the submission. Some of my clients use this service as their only means of promoting their Web site and generate thousands of visitors from it. There’s no guarantee that results will be the same for your Web site, but it certainly couldn’t hurt to try.

There are two opportunities:

Refer a Subscriber

Each person you refer as a subscriber to my mailing list will earn you one (1) free PrimeSubmission session. There is no limit to how many you refer. The subscriber will be contacted to verify the desire to be on the mailing list.

Business Referrals

If you know a business in need of a Web site, I will give you six months of PrimeSubmission services (one submission/month) for free. There is no limit to how many you refer. The business referral will need to be interested enough to start their project by April 1st.

NOTE: Both opportunities expire on March 21st, 2007. Any referrals will be honored until midnight of that day. Contact me if you need more details and simply reply to this e-mail with your subscriber or business referral information.


ADDITION AND REMOVAL INSTRUCTION

This is a private mailing list and will never be used outside of our organization.

If you desire not to be on this mailing list, reply with REMOVE in the subject line and you will be removed promptly.

If you continue to receive this newsletter, contact Dan Harley (danharley@primeconcepts.net) to be removed manually. .


END

Marital Bliss and Technology Abyss

I had setup several systems that would allow me to continue working while in Hanoi. Everything worked great just before the wedding, but fell apart sometime during the wedding day. Some of you asked how I had setup to work remotely, so here’s the details of what I used to work remotely and why it doesn’t work now.

GoToMyPC.com
Perhaps the most important task is accessing my computers back home. Doing so will allow me to perform about 80% of my work. I had setup GoToMyPC.com (http://GoToMyPC.com ) because I had thought that I would travel more than I have, and I might use Internet café computers instead of my laptop from time to time. The monthly service charge is a little steep, which is about $20/month to access two computers. I could have used PC Anywhere or other remote access software to perform the same task and save some money. On the other hand, the system was very easy to install, easy to use and has been about the only thing that didn’t break down on me while in Hanoi.

Skype
Ha and I have used Skype (http://skype.com) to chat with each other for months. Skype is a glorified instant messenger service, like AOL and Yahoo Messenger. Skype uses the latest VOIP technology, which makes for very high quality audio and video chats. Skype has services that allowed me to make and receive calls while in Hanoi at very reasonable rates and with very high sound quality. I was making calls through Skype to friends and clients who thought I was still in America. Everything worked great until Skype decided to block my account.

It appears that Skype thinks I stole my credit card, and I’m making calls from Hanoi with it. I have spent the past few weeks trying to convince them otherwise, but have been unsuccessful so far. I have a backup system for outgoing calls, but the sound quality is very poor. Long story short, I’m unable to call my clients from here and must rely completely on E-mailing them.

Computers at Home
I became impatient while trying to fix all the technical problems that I was having and overloaded my main computer at home. Murphy’s Law ruled the day, because the crash happened on a Friday night and there would be no on around my house until Monday morning to reboot my computer.

Internet Services

What really shut me down was something that would cause problems even if I were still at home. The E-mail server I use through my ISP service crashed and the problem hasn’t been fixed yet. Much of my outgoing E-mails are not delivered, and I’m not sure if I’m receiving all of my incoming mails. Those who have AOL E-mail addresses are probably not receiving my E-mails because my E-mail server has been banned by AOL.

Time Zone
The one non-technical thing that is tripping me up is the time difference. The work day here in Vietnam starts about the time the work day in California ends. This causes a problem when I need to call clients back home. I have to get up very early in the morning or work very late at night to make calls at a decent hour in California.

All these problems amounted to a lot of work just to get me back in operation. Fortunately, I’m quite technically inclined and very resourceful or I would be unable to work until I returned to America. With a lot of patience and a little luck, I should be able to crawl my way back to some level of productivity in a few days.